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Home > Contributor Biographies > Björn Bloching

Contributor Biographies

Björn Bloching

Senior Partner, Roland Berger Strategy Consultants
Bjorn BlochingBjorn Bloching

Björn Bloching is a senior partner at Roland Berger Strategy Consultants where he is responsible for global business in the areas of marketing and sales, and retail and consumer goods. Besides brand management, quantitative marketing, and sales strategies, his consulting focuses on a range of topics from creative urban development and tourism to projects involving culture, education, academia, and professional sports. Professor Bloching has dealt extensively with data and their use, including writing the book In Data We Trust.


Articles by this Author

  • In Data We Trust
    by Björn Bloching
    There were harbingers of the customer data revolution in the early 1990s—on the shelves of Wal-Mart’s stores, among other places. The world’s largest retailer had invested early in database systems, initially in order to optimize its logistics and warehousing. A number of anecdotes circulate about how the company’s marketers had their eureka moment regarding information technology. A Wal-Mart manager told us it happened like this: a smart cookie...

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