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Home > Contributor Biographies > George Yip

Contributor Biographies

George Yip

Dean, Rotterdam School of Management, The Netherlands
George YipGeorge Yip

George Yip is dean of Rotterdam School of Management, Erasmus University. Professor Yip holds BA and MA degrees in economics from Cambridge University and an MBA and doctorate from Harvard Business School. A native of Asia, he is a dual citizen of the United Kingdom and the United States. Before joining the Rotterdam School of Management, Yip was vice president and director of research and innovation at Capgemini Consulting. He has been a professor at Cambridge University, the London Business School, and UCLA. He is one of the world’s leading authorities on global strategy and marketing, managing global customers, and internationalization.


Articles by this Author

  • Toward a Total Global Strategy
    by George Yip
    In the 1980s and the 1990s, many companies were still debating whether they should globalize. For most, this debate has now ended. Companies assume that they should globalize unless they can find very good reasons not to.The spread of the internet and the Web provides one compelling reason. Any company that creates a website has instant global reach, with corresponding demands for delivery and service. In addition, evidence shows that companies...

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