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Contributor Biographies

Joachim Klewes

Honorary Professor, Heinrich Heine University, Düsseldorf, Germany
Joachim KlewesJoachim Klewes

Joachim Klewes is honorary professor at the Heinrich Heine University, Düsseldorf, and senior partner at Ketchum Pleon, the leading communications consultancy in Europe. In addition, he is the founder of the Change Centre Foundation, an independent think-tank focused on scientific research and concept development in the field of change and transformation in business and society. His consulting expertise covers the fields of strategic communications, including corporate communications, and board/CEO positioning and coaching, crisis and issues management, public affairs, and change management.


Articles by this Author

  • Smart Use of Reputation Capital: How to Benefit from Different Reputation Investment Strategies
    by Joachim Klewes, Robert Wreschniok
    Today, those responsible for corporate communications are facing tremendous challenges. They are forced to take ever greater risks regarding reputation, and increasingly they are compelled to use more radical methods and messages in the traditional media—above all in advertising communication. This appears to be the only way to catch the attention of consumers and stakeholders.On the other hand, the new social media, digital networks, and blogs...

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