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Leslie Gaines-Ross

Chief Reputation Strategist, Weber Shandwick
Leslie Gaines-RossLeslie Gaines-Ross

Leslie Gaines-Ross is Weber Shandwick’s chief reputation strategist and one of the world’s most widely recognized experts on reputation. She spearheaded the first comprehensive research on CEO reputation and its impact on company reputation and performance. She developed Weber Shandwick’s global reputation studies “Safeguarding reputation,” “Risky business: Reputations online,” and “Socializing your CEO.” Her article “Reputation warfare” was published in the Harvard Business Review. Gaines-Ross is the author of CEO Capital: A Guide to Building CEO Reputation and Company Success and Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation. She writes a blog on reputationXchange and tweets as @ReputationRx.


Articles by this Author

  • The CEO’s Role in Reputation Management
    by Leslie Gaines-Ross
    “Our reputation is more important than the last hundred million dollars.” Rupert Murdoch, Chairman and CEO of News CorporationCorporate reputation matters more than ever, as Rupert Murdoch would be the first to admit today. An increasingly complex business environment, marked by higher standards of corporate governance, citizen journalism, a more cynical public, and emerging special interest groups, places ever more pressure on leadership to...

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