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Paul A. Argenti

Paul A. Argenti has taught management, corporate communication, and corporate responsibility starting in 1977 at the Harvard Business School, from 1979 to 1981 at the Columbia Business School, and since 1981 at Dartmouth’s Tuck School of Business. He is currently faculty director for Tuck’s Leadership and Strategic Impact Program and its custom executive programs for Novartis. His latest book (coauthored with Courtney Barnes) is Digital Strategies and he is currently working on the sixth edition of his Corporate Communication textbook. Professor Argenti is a Fulbright scholar and winner of the 2007 Pathfinder Award from the Institute for Public Relations. He has consulted and run training programs for many companies, including General Electric, ING, Sony, Novartis, and Goldman Sachs.

Articles by this Author

  • Digital Strategies for Enhancing Reputation
    by Paul A. Argenti, Georgia Aarons
    TMI. Of all the acronyms to enter the hallowed pages of the Oxford English Dictionary in 2011, this one may be the most apt in describing the world we now live in. Of the thousands of media impressions each of us faces on a daily basis, it seems that many relate to leaked information and corporate scandal, be it investment guru Warren Buffett’s involvement in an insider trading deal, the News of the World phone-hacking scandal, or the most...

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