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Home > QFINANCE Dictionary > Definition of ad click rate

Definition of

ad click rate

E-Commerce

using click-throughs as measure of success of ad the percentage of viewings of an advertisement that result in a click on an on-screen device to take the user to the advertiser's website, which is a measure of the success of the advertisement.

Related definitions of "ad click rate"

Definitions of ’ad click rate’ and meaning of ’ad click rate’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’ad click rate’ and other financial terms with our online QFINANCE Financial Dictionary.

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