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Definition of

bait and switch


advertising one product but selling more expensive one a marketing practice whereby customers are encouraged to enter a store by an advertisement for one product and are then persuaded to buy another more expensive product


Definitions of ’bait and switch’ and meaning of ’bait and switch’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’bait and switch’ and other financial terms with our online QFINANCE Financial Dictionary.

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