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Definition of

category killer


large business destroying competition a major organization that puts out of business smaller or more specialized companies in a given field by offering goods or services at a lower price, or by using its brand to attract more consumer interest


Definitions of ’category killer’ and meaning of ’category killer’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’category killer’ and other financial terms with our online QFINANCE Financial Dictionary.

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