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Definition of

click rate


using click-throughs as measure of success of ad the percentage of ad views that result in a click-through, a measure of the success of the ad in enticing users to the advertiser's website.

Related definitions of "click rate"

Definitions of ’click rate’ and meaning of ’click rate’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’click rate’ and other financial terms with our online QFINANCE Financial Dictionary.

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