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Home > QFINANCE Dictionary > Definition of click-through rate

Definition of

click-through rate

E-Commerce

using click-throughs as measure of success of ad the percentage of viewings of an advertisement that result in a click on an on-screen device to take the user to the advertiser's website, which is a measure of the success of the advertisement.

Related definitions of "click-through rate"

Definitions of ’click-through rate’ and meaning of ’click-through rate’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’click-through rate’ and other financial terms with our online QFINANCE Financial Dictionary.

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