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Home > QFINANCE Dictionary > Definition of competitive analysis

Definition of

competitive analysis


evaluation of competitors' ability to compete analysis carried out for marketing purposes, which can include industry, customer, and competitor analysis. A thorough competitive analysis done within a strategic framework can provide in-depth evaluation of the capabilities of key competitors.

Definitions of ’competitive analysis’ and meaning of ’competitive analysis’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’competitive analysis’ and other financial terms with our online QFINANCE Financial Dictionary.

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