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Definition of

database marketing


collecting information about customers to target advertising the collection and analysis of information about customers and their buying habits, lifestyles, and other such data. Database marketing is used to build profiles of individual customers, who are then targeted with customized mailings, special offers, and other incentives to encourage spending.

Recommended Further Reading (Term count)
  • In Data We Trust
    by Björn Bloching
    There were harbingers of the customer data revolution in the early 1990s—on the shelves of Wal-Mart’s stores, among other places. The world’s largest retailer had invested early in database systems, initially in order to optimize its logistics and warehousing. A number of anecdotes circulate about how the company’s marketers had their eureka moment regarding information technology. A Wal-Mart manager told us it happened like this: a smart cookie...

Definitions of ’database marketing’ and meaning of ’database marketing’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’database marketing’ and other financial terms with our online QFINANCE Financial Dictionary.

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