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Definition of



union of organizations for Internet commerce a partnership forged between organizations in order to achieve business objectives for enterprises conducted over the web. There has been a surge in such alliances since the Internet took off in the mid-1990s, and studies show that the most successful have been those involving traditional offline businesses and online entities, known as the clicks-and-mortar strategy, for example, that between and Toys ’R’ Us. Toys ’R’ Us had the physical infrastructure and brand, while had the online infrastructure and experience of making e-commerce work.

Definitions of ’e-alliance’ and meaning of ’e-alliance’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’e-alliance’ and other financial terms with our online QFINANCE Financial Dictionary.

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