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Home > QFINANCE Dictionary > Definition of gap analysis

Definition of

gap analysis

  • 1. Finance

    analyzing shortfall between current results and ultimate goals a method of improving a company's financial performance by analyzing the reasons for the gap between current results and long-term objectives

  • 2. Marketing

    investigation of gaps in market or availability a marketing technique used to identify gaps in market or product coverage. In gap analysis, consumer information or requirements are tabulated and matched to product categories in order to identify product or service opportunities or gaps in product planning.

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Definitions of ’gap analysis’ and meaning of ’gap analysis’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’gap analysis’ and other financial terms with our online QFINANCE Financial Dictionary.

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