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Home > QFINANCE Dictionary > Definition of generic strategy

Definition of

generic strategy


marketing strategy any of three strategies for marketing products or services: cost leadership, differentiation, and focus. The first implies supplying products in a more cost-effective way than competitors; the second refers to adding value to products or services; and the third focuses on a specific product market segment with the goal of establishing a monopoly.

Definitions of ’generic strategy’ and meaning of ’generic strategy’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’generic strategy’ and other financial terms with our online QFINANCE Financial Dictionary.

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