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Definition of

harvesting strategy


slowing marketing activity before sale of product ends a reduction in or cessation of marketing for a product prior to it being withdrawn from sale, resulting in an increase in profits on the back of previous marketing and advertising campaigns

Definitions of ’harvesting strategy’ and meaning of ’harvesting strategy’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’harvesting strategy’ and other financial terms with our online QFINANCE Financial Dictionary.

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