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Home > QFINANCE Dictionary > Definition of latent market

Definition of

latent market


group of potential consumers of proposed product a group of people who have been identified as potential consumers of a product that does not yet exist

Definitions of ’latent market’ and meaning of ’latent market’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’latent market’ and other financial terms with our online QFINANCE Financial Dictionary.

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