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Home > QFINANCE Dictionary > Definition of mailing list

Definition of

mailing list

Marketing

names and addresses for marketing purposes the names and addresses of a specific group of people compiled for marketing purposes. A mailing list may be compiled internally or bought or rented from an outside agency, and can be used for advertising, fundraising, news releases, or for direct mail or a mailshot. A mailing list is usually compiled for a selected group using one or more criteria, such as men between the ages of 25 and 30, or retired people.

Definitions of ’mailing list’ and meaning of ’mailing list’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’mailing list’ and other financial terms with our online QFINANCE Financial Dictionary.

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