Primary navigation:

QFINANCE Quick Links
QFINANCE Topics
QFINANCE Reference
Add the QFINANCE search widget to your website

Home > QFINANCE Dictionary > Definition of mailshot

Definition of

mailshot

Marketing

appeal to specific group through mail a speculative targeting of a specific group of people by mail. A mailshot normally contains information, advertising, fundraising requests, or press releases.

Related definitions of "mailshot"

Definitions of ’mailshot’ and meaning of ’mailshot’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’mailshot’ and other financial terms with our online QFINANCE Financial Dictionary.

Back to top