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Home > QFINANCE Dictionary > Definition of narrowcasting

Definition of

narrowcasting

E-Commerce

targeting information to restricted group targeting information to a niche audience. Owing to its ability to personalize information to the requirements of individual users, the Internet is generally viewed as a narrowcast rather than a broadcast medium.

Definitions of ’narrowcasting’ and meaning of ’narrowcasting’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’narrowcasting’ and other financial terms with our online QFINANCE Financial Dictionary.

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