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Definition of

qualitative research

General Management

research using data that is not measurable research that focuses on "soft" data, for example, attitude research or focus groups.

Related definitions of "qualitative research"

Definitions of ’qualitative research’ and meaning of ’qualitative research’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’qualitative research’ and other financial terms with our online QFINANCE Financial Dictionary.

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