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Home > QFINANCE Dictionary > Definition of sales forecast

Definition of

sales forecast

Marketing

estimation of future sales a prediction of future sales, based mainly on past sales performance. Sales forecasting takes into account the economic climate, current sales trends, company capacity for production, company policy, and market research. A sales forecast can be a good indicator of future sales in stable market conditions, but may be less reliable in times of rapid market change.

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Definitions of ’sales forecast’ and meaning of ’sales forecast’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’sales forecast’ and other financial terms with our online QFINANCE Financial Dictionary.

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