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Definition of

sales promotion


concentrated activities to sell product activities, usually short-term, designed to attract attention to a particular product and to increase its sales, using advertising and publicity. Sales promotion usually runs in conjunction with an advertising campaign that offers free samples or money-off coupons. The product may be offered at a reduced price and the campaign may be supported by additional telephone or door-to-door selling or by competitions.

Related definitions of "sales promotion"

Definitions of ’sales promotion’ and meaning of ’sales promotion’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’sales promotion’ and other financial terms with our online QFINANCE Financial Dictionary.

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