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Brands Quotes

  • "If we are loyal to, say, Sainsbury’s or Hob Nobs, it’s usually in the same way a rabbit is loyal to a nine-year-old girl. We don’t care that much."
    Simon Usborne, British journalist
    Source: Independent (London) (April 20, 2012)
  • "It's no coincidence that Woolworths and Jane Norman went bust—no one looked up to them. Nobody ever walked into Woolworths and felt like they weren't good enough."
    Harriet Walker, British fashion journalist
    Source: Independent (London) (August 18, 2011)
  • "More than simply products, gadgets like the iPad and programmes like The Wire have become badges—ways to identify ourselves in a world in which the traditional ways of classifying us by social class and mainstream religion are losing their purchase. On social networks like Facebook, it’s easy to get lost. Profiling ourselves according to the things we really like makes it easy to mark ourselves out from the crowd, and gives us a flock to fly with."
    James Harkin, British writer and social forecaster
    Source: Independent (London) (March 28, 2011)
  • "The vision is of Durex as a brand people talk about at dinner parties."
    Garry Watts, British CEO of SSL International, makers of Durex condoms and Scholl footware
    Source: Interview, Independent (London) (April 15, 2010)
  • "Brands need identities … I think you have only built a brand when you own two or three brain cells in 80% of the public’s mind."
    George Davies (1941–), British fashion entrepreneur
    Source: Quoted in the Observer (London) (September 27, 2009)
  • "Brands are all about trust. You buy the brand because you consider it a friend."
    Sir Michael Perry (1934–), British business executive
    Source: Marketing (March 2000)
  • "With the strongest brands, the CEO owns the brand. It must be owned by someone, the higher in the company the better."
    Shelly Lazarus (1949–), US chairman of Ogilvy & Mather Worldwide
    Source: Marketing News (2000)
  • "You, me, all of us, must turn ourselves into distinctive one-person Brands."
    Tom Peters (1942–), US management consultant and author
    Source: “Work Matters! Movement Manifesto,” www.tompeters.com (September 1999)
  • "Truly great brands are far more than just labels for products; they are symbols that encapsulate the desires of consumers; they are standards that are held aloft under which the masses congregate."
    Tony O’Reilly (1936–), Irish former CEO of Independent News & Media and former CEO and chairman of Heinz
    Speech, British Council of Shopping Centres
    Source: Quoted in Granta (Spring 1996)

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