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Choice Quotes

  • "Why do I squander so much mental energy on the mundane purchases of everyday life? I think I’ve found a good answer … Instead of realizing that picking a floss is an easy decision, I confuse the array of options and excess of information with importance, which then leads my brain to conclude that this decision is worth lots of time and attention. Call it the drug store heuristic: A cluttered store shelf leads us to automatically assume that a choice must really matter, even if it doesn’t. (After all, why else would there be so many alternatives?)"
    Jonah Lehrer (1981–), US neuroscientist and journalist
    Source: Frontal Cortex blog (Wired science blogs) (March 2, 2011)
  • "Business is often about killing your favourite children to allow others to succeed."
    Sir John Harvey-Jones (19242008), British management adviser, author, and chairman of ICI
    Source: Troubleshooter, BBC TV (1990)
  • "From a narrow either/or society with a limited range of personal choices, we are exploding into a free-wheeling multiple-option society."
    John Naisbitt (1929?–), US business executive and author
    Source: Megatrends (1982)
  • "Any color you like as long as it's black."
    Henry Ford (18631947), US industrialist, automobile manufacturer, and founder of Ford Motor Company
    Slogan advertising the mass-produced Model-T Ford.
    Source: Attributed in Ford (Allan Nevins, 1954), vol. 2, ch. 15
  • "Things are in their essence what we choose to make them."
    Oscar Wilde (18541900), Irish writer and wit
    Source: De Profundis (1905)
  • "Commerce is the agency by which the power of choice is obtained."
    John Ruskin (18191900), British art critic and writer
    Source: Munera Pulveris (1872)
  • "No choice among stinking fish."
    Thomas Fuller (16541734), English physician and writer
    Source: Gnomologia (1732), no. 3554
  • "Even children learn in growing up that both is not an admissible answer to a choice of which one?"
    Paul Samuelson (19152009), US economist and winner of the 1970 Nobel Prize in Economics
    Source: Attributed

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