Primary navigation:

QFINANCE Quick Links
QFINANCE Reference
Add the QFINANCE search widget to your website

Home > Financial Quotes > Marketing

Financial Quotes

Marketing Quotes

  • "There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible."
    A. Alfred Taubman (1924–), US real estate developer and former owner of Sotheby's
    Source: Quoted in The Virtual Handshake (David Teten and Scott Allen, 2005)
  • "There are three things that you should spend you time doing: marketing, marketing, marketing. If you are not prepared to do that, then everything else is irrelevant."
    Emma Harrison, British entrepreneur
    Source: Daily Mail (London) (November 14, 2004)
  • "Business has only two functions—marketing and innovation."
    Peter F. Drucker (19092005), US management consultant and academic
    Source: The Daily Drucker (2004)
  • "Marketing people talk about emotion. They present charts and diagrams, even raise their voices and wave their arms, but fundamentally they treat emotion as … out-there, felt by someone else and able to be manipulated. Analyzing other people’s emotions and refusing to acknowledge our own dumps us in the same old rut. What a waste."
    Salil Tripathi, Indian journalist and campaigner
    Source: Lovemarks: The Future Beyond Brands (2004)
  • "One of the qualities I always seek in marketing people is curiosity."
    Raoul Pinnell (1951–), British former branding and marketing communications director of Shell
    Source: Marketing (June 2000)
  • "There's no business without show business."
    Michael J. Wolf, US consultant, author, and former president and COO of MTV Networks
    Source: The Entertainment Economy (1999)
  • "Half the sponsors don't know if their money is wasted or not; the other half do it in order not to be left out."
    Source: Quoted in Formula 1, The Business of Winning (Russell Hotten, 1998)
  • "Focus Groups are people who are selected on the basis of their inexplicable free time and their common love of free sandwiches."
    Scott Adams (1957–), US cartoonist and humorist
    Source: The Dilbert Principle (1996)
  • "Every product has some element of service, and every service some element of product."
    Aubrey Wilson, British marketing consultant and author
    Source: New Directions in Marketing (1991)
  • "The mass market has split into ever-multiplying, ever-changing sets of micromarkets that demand a continually expanding range of options."
    Alvin Toffler (1928–), US social commentator
    Source: Powershift (1990)
  • "But markets today are moving targets. The only way to hit them is to launch your business like a cruise missile."
    Harry V. Quadracci (19362002), US entrepreneur and founder of Quad Graphics
    Source: Success (June 1988)
  • "The man who whispers down a well
    About the goods he has to sell
    Will not make as many dollars
    As the man who climbs the tree and hollers!
    Lord Leverhulme (William Hesketh Lever) (18511925), British entrepreneur, philanthropist, and cofounder of Unilever
    Leverhulme was a consummate salesman, pioneering US mass-marketing techniques in Britain.
    Source: Quoted in Enlightened Entrepreneurs (Ian Campbell Bradley, 1987), ch. 10
  • "Marketing should focus on market creation, not market share."
    Regis McKenna (1939–), US marketing entrepreneur
    Source: The Regis Touch (1986)
  • "No great marketing decisions have ever been made on qualitative data."
    John Sculley (1939–), US businessman, former president of PepsiCo and former CEO of Apple Computer
    Source: Quoted in The Intuitive Manager (Roy Rowan, 1986)
  • "Marketing takes a day to learn. Unfortunately, it takes a lifetime to master."
    Philip Kotler (1931–), US marketing management thinker
    Source: Marketing Management (1967)
  • "Your company does not belong in any market where it cannot be the best."
    Philip Kotler (1931–), US marketing management thinker
    Source: Marketing Management (1967)
  • "Manufacturers who don't test their products incur the colossal cost (and disgrace) of having their products fail on a national scale instead of dying inconspicuously and economically in test markets."
    David Ogilvy (19111999), British advertising executive, founder and chairman of Ogilvy & Mather
    Source: Confessions of an Advertising Man (1963)
  • "Marketing is not a function, it is the whole business seen from the customer's point of view."
    Peter F. Drucker (19092005), US management consultant and academic
    Source: The Practice of Management (1954)
  • "We're obviously going to spend a lot in marketing because we think the product sells itself."
    Jim Allchin (1951–), US computer scientist and former Microsoft executive
    Source: Attributed
  • "Marketing is what you do when your product is no good."
    Edwin Land (19091991), US inventor and founder of Polaroid Corporation
    Source: Attributed

Back to top

Share this page

  • Facebook
  • Twitter
  • LinkedIn
  • Bookmark and Share