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Financial Quotes

Marketing Quotes

  • "There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible."
    A. Alfred Taubman (1924–), US real estate developer and former owner of Sotheby's
    Source: Quoted in The Virtual Handshake (David Teten and Scott Allen, 2005)
  • "There are three things that you should spend you time doing: marketing, marketing, marketing. If you are not prepared to do that, then everything else is irrelevant."
    Emma Harrison, British entrepreneur
    Source: Daily Mail (London) (November 14, 2004)
  • "Business has only two functions—marketing and innovation."
    Peter F. Drucker (19092005), US management consultant and academic
    Source: The Daily Drucker (2004)
  • "Marketing people talk about emotion. They present charts and diagrams, even raise their voices and wave their arms, but fundamentally they treat emotion as … out-there, felt by someone else and able to be manipulated. Analyzing other people’s emotions and refusing to acknowledge our own dumps us in the same old rut. What a waste."
    Salil Tripathi, Indian journalist and campaigner
    Source: Lovemarks: The Future Beyond Brands (2004)
  • "One of the qualities I always seek in marketing people is curiosity."
    Raoul Pinnell (1951–), British former branding and marketing communications director of Shell
    Source: Marketing (June 2000)
  • "There's no business without show business."
    Michael J. Wolf, US consultant, author, and former president and COO of MTV Networks
    Source: The Entertainment Economy (1999)
  • "Half the sponsors don't know if their money is wasted or not; the other half do it in order not to be left out."
    Anonymous
    Source: Quoted in Formula 1, The Business of Winning (Russell Hotten, 1998)
  • "Focus Groups are people who are selected on the basis of their inexplicable free time and their common love of free sandwiches."
    Scott Adams (1957–), US cartoonist and humorist
    Source: The Dilbert Principle (1996)
  • "Every product has some element of service, and every service some element of product."
    Aubrey Wilson, British marketing consultant and author
    Source: New Directions in Marketing (1991)
  • "The mass market has split into ever-multiplying, ever-changing sets of micromarkets that demand a continually expanding range of options."
    Alvin Toffler (1928–), US social commentator
    Source: Powershift (1990)
  • "But markets today are moving targets. The only way to hit them is to launch your business like a cruise missile."
    Harry V. Quadracci (19362002), US entrepreneur and founder of Quad Graphics
    Source: Success (June 1988)
  • "The man who whispers down a well
    About the goods he has to sell
    Will not make as many dollars
    As the man who climbs the tree and hollers!
    "
    Lord Leverhulme (William Hesketh Lever) (18511925), British entrepreneur, philanthropist, and cofounder of Unilever
    Leverhulme was a consummate salesman, pioneering US mass-marketing techniques in Britain.
    Source: Quoted in Enlightened Entrepreneurs (Ian Campbell Bradley, 1987), ch. 10
  • "Marketing should focus on market creation, not market share."
    Regis McKenna (1939–), US marketing entrepreneur
    Source: The Regis Touch (1986)
  • "No great marketing decisions have ever been made on qualitative data."
    John Sculley (1939–), US businessman, former president of PepsiCo and former CEO of Apple Computer
    Source: Quoted in The Intuitive Manager (Roy Rowan, 1986)
  • "Marketing takes a day to learn. Unfortunately, it takes a lifetime to master."
    Philip Kotler (1931–), US marketing management thinker
    Source: Marketing Management (1967)
  • "Your company does not belong in any market where it cannot be the best."
    Philip Kotler (1931–), US marketing management thinker
    Source: Marketing Management (1967)
  • "Manufacturers who don't test their products incur the colossal cost (and disgrace) of having their products fail on a national scale instead of dying inconspicuously and economically in test markets."
    David Ogilvy (19111999), British advertising executive, founder and chairman of Ogilvy & Mather
    Source: Confessions of an Advertising Man (1963)
  • "Marketing is not a function, it is the whole business seen from the customer's point of view."
    Peter F. Drucker (19092005), US management consultant and academic
    Source: The Practice of Management (1954)
  • "We're obviously going to spend a lot in marketing because we think the product sells itself."
    Jim Allchin (1951–), US computer scientist and former Microsoft executive
    Source: Attributed
  • "Marketing is what you do when your product is no good."
    Edwin Land (19091991), US inventor and founder of Polaroid Corporation
    Source: Attributed

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